With strategically placed digital displays you can guide guests to the dead space in the store to get an even coverage of the area and have the guests see all the items in the sale. You can also place interactive screens inside the store that can help guide the guests to their items or highlight new items and have the guests explore the item’s functions on the screen.  While having this you will interact more with your guests, have them look at items that otherwise would be overlooked, and increase sales.